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Monday, May 17, 2010

"WOW" YOUR CUSTOMERS!!



No matter what business or sales environment you're in, if you commit to Go BEYOND what your competitors are willing to do...you will be successful.

One bank here in Missouri broke all the banking rules and shook the industry with their success. Commerce Bank didn't offer the lowest interest rate in their market....they never made an acquisition either and yet they were one of the fastest growing banks in the US.

How'd they do it?

They tried thinking about PEOPLE before PROFITS. Their mission statement is threefold, "Be Accessible, Offer Solutions, Build Relationships."

They open their branches 7 days a week...while their competition is only open for 5 maybe 5 1/2 days...they think about their customers convenience.

They spend more money training their staff making sure everyone is friendly and jolly.

They provide FRESH coffee to everyone, give away newspapers, and installed coin changing machines. By simply offering better services and going that extra mile Commerce Bank has grown by leaps and bounds even though they offer a worst interest rate than the bigger banks.

They provide an experience to people that no other bank does and in the process it has made people extremely loyal to them.

There's no need to get into a pricing war if you offer a level of service and care that is unmatched by the others. Do a little more than what's expected...go the extra mile...Think PEOPLE before PROFITS...that's what Commerce Bank in Missouri has done. Well done Commerce bank. Well done!

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